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Brown-Forman Category Manager Off Trade in Brussels, Belgium

Who is Brown-Forman?

Brown-Forman is one of the largest American-owned global spirits companies. For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Gentleman Jack, Woodford Reserve, El Jimador, Herradura, BenRiach, GlenDronach, Slane and Fords Gin among others. Brown-Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide.

Meaningful Work From Day One

Directly reporting to the Key Account Manager (Kam), the Category Manager is responsible for the implementation and management of his/her category among off premise customers.

In collaboration with the Kam, he / she is responsible for managing and optimizing sales budgets per banner.

He/ She penetrates Customer sales know-how in Brown Forman’s sales organization.

What You Can Expect

  • Diagnosis of the Customer situation / category Category reviews per banner Operational analysis of key growth drivers Shopper Knowledge insights determining relevant trading issues.

  • Development and implementation of the Customer sales Plan From the category strategy (national and by channel), he/she formulates an action plan for the customers (innovation, assortment range, promotional and merchandising policies).

  • Be in charge of one or more cross-disciplinary projects. Therefore, he/she represents the point of view of the team under the supervision of the Kam regarding: Promotion, merchandising, relationships with the sales force, category analysis and reports.

  • Build customers’ meetings based on cross way recommendations of his/her category concerning assortment, innovation, promotion and place policies.

  • Negotiate and regularly animate the action plan with the customers (Sales and Trade Marketing teams) and ensure the fulfillment of each step.

  • Provide the regional or other retail-based data (KPI’S) such as Nielsen to ensure BF’S investment in data is maximized.

  • Helping Sales Representatives on the field to use Nielsen figures and analyses (for promotional sales, introductions, remodeling proposals).

What You Bring To The Table

College/University (Bachelors or Equivalent); Sales, Category management

Experience in category management

Significant field sales experience required

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Brussels

State: Brussels-Capital Region

Country: BEL

Req ID: JR-00006511