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Brown-Forman VP Global Managing Director- Tequila in Dallas, Texas

Office Hybrid in Louisville, KY (HQ) Preferred

Other locations in the US or Mexico may be considered

A statement from the Chief Brands Officer, Matias Bentel, regarding this distinctive opportunity :

"This is a lifetime career opportunity to lead some of the most iconic brands in one of the more exciting categories in spirits and consumer goods. With over 150 years of tequila making experience, Herradura is a super-premium tequila that prides itself on the craftsmanship of its production process and the authenticity of its heritage. El Jimador is one of Mexico’s most popular premium tequila brands, with strong presence in the US market and increasing importance in other key global markets. Join us in cementing the future of these brands for generations to come."

Meaningful Work From Day One:

The VP Global Managing Director, Tequila is the chief steward of Brown-Forman’s full-strength tequila brands and their short- and long-term performance measured by market share, revenue and earnings growth, as well as the continuous strengthening and growth of the consumer franchise. This senior executive role will partner closely with key internal and external stakeholders, including the global marketing leadership team, region and brand marketing leaders, General Managers, distillery leadership teams, R&D leadership and members of the Brown-Forman Executive Leadership team.

What You Can Expect:

  • Development and deployment of the Herradura and el Jimador Brands Global Growth Strategy. This responsibility requires continuous assessment and evolution of the current state of the four primary strategic pillars - Portfolio, Geography/Channel, Organization and Investment - and their role in delivering the strategic ambitions set for Casa Herradura and el Jimador.

  • Responsible for the development of all global creative assets and programs and the management of the associated agencies of record.

  • Responsible for the development of all key Herradura and el Jimador Brands strategies including portfolio, advertising, experiential, visual assets guide, and other associated support materials.

  • Responsible for the protection of the Intellectual Property (IP) and reputation of the relevant trademarks. This position leads a process, in collaboration with corporate and brand PR, that continuously assesses response to representations of the brands in the news and IP infringements.

  • Responsible for the brand and product innovation initiatives defined by the portfolio strategies and governed by the Stage and Gate process and BFC authorization guidelines.

  • Responsible for leading the brand-specific component of the Tequila Supply and Demand Planning (TSDP) process.

  • Responsible for development and deployment of the Homeplace strategy, partnering closely with the homeplace leadership.

  • As a member of the Brands Leadership Team, this role has joint responsibility on the leadership of our process of continuous strengthening of Brown Forman’s overall marketing capabilities and the development of marketing talent around the world.

  • Collaborates with integrated marketing communications to advance the effectiveness of brand-build and commercialization opportunities in a digital world.

  • Responsible for growing and developing people with a focus on advancing our diversity, equity and inclusion ambitions.

What You Bring to the Table:

  • A minimum of 12 years of consumer goods marketing experience working across disciplines, setting global strategy for world class brands and building consumer franchises that experience world-class growth

  • Demonstrated success managing significant sized marketing budgets and teams

  • Demonstrated experience successfully influencing and partnering with stakeholders across all levels of a multinational organization

  • Strong business and financial acumen with a track record of success delivering results, managing resources with agility and making enterprise-level decisions

  • Expert understanding of marketing principles and brand growth strategy and a demonstrated record of success communicating these principles and strategies with clarity to drive adoption and execution

  • Global creative and media agency management experience

  • Demonstrated strategic leadership across a range of marketing disciplines

  • Demonstrated leadership of large-scale innovation and change management projects and initiatives

  • Demonstrated record of success inspiring brand teams to implement creative vision

What Makes You Unique:

  • Beverage alcohol and luxury goods experience is highly preferred

  • Experience leading tequila brands is also preferred

Who We Are:

  • Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

  • Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

  • Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

  • Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.

As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

Function: Marketing

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00007322