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Brown-Forman Senior Brand Executive in Guadalajara, Mexico

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Meaningful Work From Day One:

Will collaborate with the Brand Manager in analyzing brand challenges and creating brand strategies. Will plan, develop, coordinate and direct the execution of brand communication initiatives for: ATL, BTL, PR and digital on all channels (including On and Off Premise). This position should provide relevant information to the brand manager on consumer, market and competencies to contribute to building brand performance and value.

What You Can Expect:

Main Objectives:

  • Actively contribute to the construction of powerful and long-lasting brands.

  • Contribute effectively to the conception, creation and monitoring of annual brand plans.

  • Direct the development, execution and monitoring of brand strategies and initiatives across all channels and platforms.

  • Develop leadership and convincing skills within the organization to consolidate their position in the marketing department as a team member.


  • Actively participate in the development of annual brand plans and strategies.

  • Develop periodic brand reviews identifying key challenges and opportunities and translating them into proposals that can be implemented.

  • Analyze and synthesize brand KPIs (SOM, brand health, consumer tracking, etc.) generating relevant information.

  • Monitor and supervise the P&L of the brand.

  • Responsibility and monthly control of A&P of brands.

  • Analyze industry and competitor trends and activities, presenting proposals for key findings.

  • Develop monthly brand reports with key information and recommendations.

  • Direct and manage strategic partnerships (agencies, internal areas and staff, customers, suppliers, etc.).

  • Direct and manage relationships with agencies; create briefs, projections of proposals and recommendations, as well as; manage daily work (follow-up, feedback, etc.).

  • Management of assigned projects: time, resources, project closure; results, key learning, etc.

  • Total responsibility for ETQ monitoring and procedures.

  • Total responsibility for VAP platform

  • Market visits (On & Off Premise) to ensure the proper execution of the brand strategy, detect and solve areas of opportunity.

  • Interaction of global BF teams and strategic partners as co-responsible for the assigned brand.

  • Presentation of marketing initiatives to the sales force, trade marketing and other audiences.

  • Ensure that brand guidelines are executed according to brand strategy in ATL, BTL, PR, Digital, On & Off Trade.

  • Build a solid internal network.

  • Total responsibility for daily brand management activities (invoice control, SAP generate Purchase Orders, etc.).

We Are Looking For People Who:

  • Education: College/University (Bachelors or Equivalent); Marketing, Business or similar.

  • Experience: At least 2-3 years of proven brand building and marketing success stories.

  • Preferably in FMCG's global companies and recognized brands.

Job Competencies:

  • Brand building mentality and strategy.

  • Strong analytical and numerical skills.

  • Solve problems in creative and innovative ways.

  • Creative thinking based on the collection and interpretation of information and data.

  • Mastery of the latest trends in graphic design, web and audiovisual production.

  • Interaction with global brand teams.

  • Market research (brand, category, competitors and consumers - Nielsen / ISCAM).

  • Digital marketing focused on the end consumer.

  • Understanding of finance and brand P&L.

  • Leadership of multifunctional teams.

  • Solid knowledge of Windows Office.

Personal Skills:

  • Strategic vision, leadership and proactivity.

  • Ease in communicating and influencing others.

  • Teamwork and good interpersonal skills in a multicultural environment.

  • Creative, innovative and curious.

  • Results/achievement oriented

  • Ability to succeed in a fast-moving and changing environment.

  • Ability to deal with ambiguity and frustration.

  • Consolidate leadership, communication, negotiation and convincing skills.

  • Able to solve problems in an innovative and strategic way.

  • Multitask and able to manage different projects at the same time.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Guadalajara


Country: MEX

Req ID: JR-00004638