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Brown-Forman Group Key Account Manager (m/w/d) (Flexible location across Germany) in Hamburg, Germany

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Who We Are

Premium quality since 1870

For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands. In the German market, Hamburg-based Brown-Forman Deutschland GmbH distributes and markets a selection of premium and super-premium spirits from the international portfolio. These include American Whiskeys Jack Daniel’s Tennessee Whiskey, Woodford Reserve, and Old Forester; Scotch whiskys Benriach and The GlenDronach; as well as Slane Irish whiskey. Fords Gin, Gin Mare, tequilas el Jimador and Herradura, and Chambord liqueur round off the range. The family-controlled company founded in 1870 is publicly traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies©" 2022.

In Germany, the company has around 175 employees and was again certified as a Great Place to Work© in 2022/2023 . Brown-Forman advocates for the responsible enjoyment of alcohol through global and local initiatives. Further information: ,

Meaningful Work From Day One

This role is accountable for developing a long-term partnership with key accounts and ensuring that these partnerships lead to strong and sustainable business results for all parties. The key deliverable of this role is an achievement of sales, gross profit, distribution objectives assigned to the channel.The dedicated accounts will be managed directly by four key account managers that will report into this role. This role will then report to the Senior National Off-Trade Manager who then reports to the Sales Director.

This is a remote based role that can be based anywhere across Germany, where you will be required to come to the office every 8-12 weeks for meetings.

What You Can Expect

  • Strategically manages allocated accounts, budget and resources provided, yielding maximum effectiveness and impact

  • Works closely with the Senior National Off-Trade Manager and other internal stakeholders on development of business and portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, profit margins

  • Recommends actions to adapt to changes on a proactive basis

  • Develop a strong relationship with customers and understand what drives their decision making process

  • Facilitate account management by coordinating selling activities and customer interactions through effective leadership and communication with other areas to ensure appropriate customers’ needs are met

  • Ensure the execution of account plans including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results

  • Negotiate and close annual and seasonal commercial agreements with account

  • Work closely with Finance to manage annual budgets

  • Provides strong leadership and direction to a team of four Account Managers

  • Supports the company’s sales planning, controlling of discounts spending and sales results, reporting and budgeting requirements and processes

What You Bring to the Table

  • Off Trade Key Account Management experience from the FMCG industry with experience managing national customers

  • Fluent in English and German

  • People management experience

  • Proven ability to build and establish an effective network and relationships

  • Significant, progressive sales experience covering a range of wholesale and retail environments, ability to quickly deduce customer and channel needs as well as the ability to unlock insights from data and use them to drive growth

  • Depth of experience in customer negotiations at a national level and sound knowledge of German retail environment

  • Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines

  • Strong Business Acumen

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

We offer our employees individual and structured onboarding, a family-like working environment and flexible working hours, as well as a range of attractive additional benefits in the area of professional and private life.

At Brown-Forman Germany, you can expect:

  • An individual and structured on-boarding process

  • A familiar working atmosphere with motivated colleagues

  • Flexible working hours for a good balance between work and private life

  • Attractive additional benefits, e.g. family service, product allowance, JobRad, gym cooperation, company pension plan and, depending on the position, a company car for private use.

  • The opportunity to get involved in one of our Employee Resource Groups for topics that go beyond the actual job and give you the chance to gain new perspectives


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

Function: Sales

City: Hamburg


Country: DEU

Req ID: JR-00007110