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Brown-Forman Field Sales Specialist in Istanbul, Turkey

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

E nriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

This position plays a very important part in the performance of Brown-Forman (B-F) as it largely focuses on the retail environment, which is where consumer choices happen. The role makes valuable contributions that help with key organizational decisions to support the growth of our brands. This role also conditions & trains you for future commercial roles while you work with a very diverse & motivated team, building your capabilities in an organization driven by deep rooted values.

Meaningful Work from Day One

The objective of the role is to develop & accelerate Brown-Forman brands in the Balkans and Mediterranean region (Turkey and Greece) Travel Retail, guided by our brand building philosophy and global brand strategies. By spending time at the airport retail outlets, building customer relationships and training & mentoring our Brand Consultants, you will be well equipped to take important decisions related to interventions that support B-F’s performance. You will lead our team of Brand Consultants & build their capabilities in the region. A highly collaborative role, you will be negotiating with customers and manage some accounts while working closely with your team members.

What You Can Expect

  • Visit airport Duty Free outlets in the region to develop insights from the shop floor and ensure the pre-defined presence of B-F brands.

  • Build relationships with purchasing & shop floor contacts to identify profitable growth opportunities and negotiate & influence the enhancement of our presence in stores.

  • Partner with the Customer Marketing team to support the flawless execution of our brand building activities & work with customers to evaluate these activities to make future recommendations.

  • Recruit, lead, train, motivate & evaluate our Brand Consultants in the region.

  • Manage investments and make recommendations that positively support the shape of the region’s P&L.

  • Partner with Customer Service / Supply Chain teams / suppliers to ensure timely availability of stock & materials for promotions & activations.

  • Input into monthly & quarterly performance review for the Europe West region.

  • Support with pricing, listing and space negotiations with customers on the assigned territory.

  • Manage the P&Ls of customers assigned to you, this is with the intent of developing the role for a career in commercial.

What You Bring to the Table

  • Minimum 3 years of experience in field sales, building strong relationships and recruiting & leading sales teams in a similar role.

  • Exposure to working in a multi brand retail environment that requires in-depth planning and a deep analysis of brand performance & its drivers.

  • Demonstrated ability to build strong, effective working relationships with external & internal stakeholders in a role that requires negotiation & decision-making skills.

  • Ability to communicate in written & spoken English - this is the business language used in the region.

  • Strong computer skills with proficiency, or the ability to quickly build proficiency, on Google Workspace.

What Makes You Unique

The below skills & experience, while not mandatory requirements are very useful for the position.

  • Experience working in the Travel Retail channel.

  • A deep understanding of the region, gained from either directly working in the region or through working on projects in the region.

  • Ability to communicate in Turkish, in addition to the mandatory requirement of English. Language skills are a plus.

Who We Are

Premium quality since 1870

For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands. These include American Whiskeys Jack Daniel’s Tennessee Whiskey, Woodford Reserve, and Old Forester; Scotch whiskys Benriach and The GlenDronach; as well as Slane Irish whiskey. Fords Gin, Gin Mare, tequilas el Jimador and Herradura, and Chambord liqueur round off the range. The family-controlled company founded in 1870 is publicly traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies©" 2022.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Sales

City: Istanbul


Country: TUR

Req ID: JR-00007300