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Brown-Forman Assistant Brand Manager Jack Daniel's Tennessee Whiskey - (6 Month Fixed Term Contract) in London, United Kingdom

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

The role reports to the Marketing Manager, JDTW and contributes in driving the profitable growth of the iconic Jack Daniel’s Tennessee Whiskey. The Assistant Brand Manager will actively support the Jack Daniel’s Tennessee Whiskey Team in the development of marketing, advertising and promotional programmes and will have full ownership of their implementation, while owning selected projects from start to finish.

This is an office/hybrid role out of our fantastic modern office in Fitzrovia in central London.

What You Can Expect

Brand Strategy execution and implementation

● Support the development of annual brand plans seeking approval from local, regional and global brand stakeholders

● Help bring brand campaigns to life by working collaboratively with agency partners (Media, Experiential, PR) and internal stakeholders (Integrated Marketing Communications, Brand & Business Insights, Advocacy) to ensure seamless execution & strong consumer engagement

● Work closely with the Integrated Marketing Communications team to drive our digital-first agenda; including best-in-class digital shelf, eCRM strategy & ongoing Test & Learn initiatives across digital channels

● Work closely with the Customer Marketing team to develop & execute trade activation plans across multiple channels (Grocery, Specialists, e-Com, Wholesales & On Trade)

● Be a brand guardian in ensuring the brands are creatively expressed in a super premium way and consistent with the Global Brand Guidelines across touchpoints

Drive for results

● Monitor brand performance through Monthly Business Reviews and determine corrective action where necessary in conjunction with Sales counterparts

● Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend

● Spend time in the trade to understand practical implementation of all marketing promotional activities, competition and understand the dynamics of the market

● Strongly partner with production and global team to ensure UK needs are fulfilled

Strategic Relationships & Partnerships

● Build and maintain strong relationships with the Jack Daniel’s Tennessee Whiskey Global Team

● Work closely with key cross functional counterparts, including Supply Chain, Sales, Customer Marketing, Finance, Legal, Compliance

● Initiate and maintain close, consistent communication with external agencies

● Be a champion of the brand internally by organising internal engagement events and tastings around key activity periods

● Act as a role model of B-F values - support a Diverse and Inclusive culture where different perspectives are encouraged and individuals feel connected and valued

What You Bring to the Table

● Minimum 2 years of experience working in a Marketing / Marketing-related role

● Passion and love for consumer brand marketing

● Experience in digital marketing/campaigns

● Experience with analysing data from a number of sources

● Event/project management skills

● Understanding of sales and operations

Who We Are

While much has changed since Brown‑Forman was founded in 1870, it’s what has stayed the same that makes our story particularly remarkable.

Brown-Forman UK is a certified Great Place to Work and is committed to creating a culture that nurtures and prioritises continuous learning, impacting personal and business growth. We provide opportunities to connect with senior and executive leaders; grow yourself; advance your network; and learn more about our global business.

Our vision for Brown-Forman UK is to be the industry-leading organisation by delivering top-tier results through building a diverse culture that inspires people to bring their full self to work. In the UK, we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups (ERGs) for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+). Alongside these ERGs, we have various committees such as Alcohol Responsibility, Sustainability and Livewell teams that have great engagement within the business and make a great difference to the environment we work in.

We are proud of our ever-growing portfolio of world-renowned brands. Our brands, which include Jack Daniel’s, Woodford Reserve, el Jimador tequila, Chambord liqueur, Gin Mare & Diplomatico Rum are used on a regular basis to toast life's special moments.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Please find below some highlights of the competitive benefits we offer include:

  • Hybrid-working options;

  • Medical & dental insurance;

  • Product allowance;

  • Paid gym membership;

  • Financial wellbeing benefit;

  • Along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

Function: Marketing

City: London


Country: GBR

Req ID: JR-00007565