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Brown-Forman Market Manager - Upstate NY in Louisville, Kentucky

"The Market Manager role in UNY provides access and training in both the on-premise and off-premise channels while teaming and networking with a well established distributor partner. With a healthy mix of several aspects of the wine and spirits industry including sales, marketing, finance, relationship building, etc., on a small 2-person team, this role provides a close coaching environment and a great dynamic for robust career development."- State Manager, Upstate NY

Meaningful Work From Day One:


  • Lead channel efforts in assigned markets to understand, develop and implement key customer initiatives for the entire B-F portfolio.

  • Lead appropriate programming, allocating resources effectively.

  • Establish positive customer rapport at all levels in all assigned accounts.

  • Conduct business performance reviews in accordance with achieving customer plans.

  • Champion efforts to win at the point of purchase across multiple markets in designated state.

  • Collaborate with regional teams to ensure superior distributor execution of brand initiatives.

  • Collaborate with multiple external contacts including the distributor, retailers, consumers and promotion agencies.

Planning & Analysis

  • Manage budget responsibilities.

  • Coordinate communication of adjustments to plan based on performance and success in the market.

  • Conduct business performance reviews in accordance with achieving plans.

Distributor & Agency Management

  • Serve as one of the primary contacts with distributor.

  • Develop and/or ensure proper activation of all programs across channels.

  • Lead development and oversight of execution for pull programming and all branded initiatives.

  • Manage the execution of National/Regional programming, including Independent and Chain programs, through distributor account teams.

  • Ensure accountability for the implementation, execution and results of the B-F business plan.

  • Serve as the point of contact with key account groups, covering the entire B-F portfolio of brands.

What Exactly Are We Looking For?

  • Bachelor’s degree plus 2 years industry experience and/or 4 years sales experience in a consumer products industry

  • Demonstrated ability to build and maintain effective working relationships with distributor, broker, accounts and all internal stakeholders

  • Demonstrated strong coaching and sales training skills

  • Demonstrated knowledge of on-and off-premise business and three-tier distribution system

  • Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team.

  • Proficient with Google Suite (Sheets, Docs, Slides) and Microsoft Office (Excel, Word, Powerpoint)

  • Must have valid state driver’s license

  • Physically able to lift 60 pounds

Primary Location: Syracuse, Albany, Buffalo, Rochester

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00004408