Location: Mid-Atlantic (PA, DE, MD, DC or VA)

You Can Look Forward To -

Leading the prioritization of brand programs and inventory management. Supporting the localization of playbook strategy, region planning calendar and initiatives across the portfolio in the Mid-Atlantic states (PA, DE, MD (including Montgomery County), DC, and VA)

What You Can Expect:

• Support the localization of the national portfolio strategy as detailed in the brand playbooks and region planning calendar

• Brand and market prioritization of activities

• Multichannel specific plans

• National promotion direction

• TPS areas of focus

• Effective alignment of resources

• Value added pack strategy

• Coupon strategy

• Commercial plans

• Manage market specific activity plans ensuring appropriate alignment of time and effort and that all of the resources/tools are in the right place at the right time. Coordinate and communicate across local teams to ensure efficiency in execution of plans .

• Coordinate market visits, blitzes, and ambassador visits with the local team

• Lead local market planning and GAP discussions between field marketing and local markets

• Lead the process of developing incremental programs with the local markets and territory finance

• Manage activity trackers (MRM, spending plans), ensuring markets are updating throughout the course of the year and lead MRM and commercial planner as cluster expert

• Partner with the Finance Manager and analysts to provide thorough evaluation and feedback on critical in market activity

• Partner with General Manager on content development of TPS tertile review with distributor leadership

• Create local selling tools as appropriate and communicate broader tool needs through portfolio team

• Manage the strategy, prioritization and spending guidancebehind national promotions, POS, and gift process within the local market

• Coordinate product allocation processes with local markets

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• Maintain market profiles including:

• Key demographic overview

• Channel segmentation

• Merchandisable account universe

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• Partner with key distributor contacts (KSBM) (where applicable and as directed) to manage communication and prioritization of activities within the distributor house. Could include:

• Distribution of B-F information and key selling tools

• Customer service guides

• New Item set-up information

• Supply chain and inventory management

• Marketing programs and promotions

• POS coordination

​ What Exactly Are We Looking For ?

• Bachelor's degree plus at least 3 years of sales & marketing experience, or 7+ years of relevant experience in lieu of degree

• Strong organization/project management skills

• Strong interpersonal skills and the ability to operate very effectively in a collaborative, matrix environment

• Strong verbal and written communicator who can create clear images through words

• Experience developing successful internal and external partnerships

• Strong results orientation

• Ability to set priorities and maintain them. This role requires someone who is able to manage many projects simultaneously.

• Independent thinking that demonstrates commitment for your ideas. Willingness to take risks.

• Ability and willingness to travel regionally 30% of the time

What Sets You Apart:

• Prior experience in the beverage alcohol industry and with three tier distribution system

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00003872