Brown-Forman Senior Brand Analyst in Louisville, Kentucky
This position functions as the strategy, finance and analytical professional primarily for brand leadership. The position’s primary responsibility is as a strategic partner to brand leadership in areas such as portfolio expansion, pricing strategy, resource allocation, marketing effectiveness, competitive analysis, and brand remedial plans. The successful candidate will help develop and support brand growth strategies through timely and actionable analysis and act as a thought partner to the brand team and business leadership with the goal of constantly improving brand or region performance. Up to 15% travel required.
Serve as a strategic thought partner to the marketing teams and finance leadership.
Work with the Data Science Team and other members of the Analytics Center of Excellence to apply advanced analytic models and techniques to address business issues and identify business opportunities.
Analyze and model the financial performance of a portfolio of brands. Analyze the components that drive brand profitability; identify opportunities for gross profit margin and ROI improvement.
Proactively identify opportunities for business value improvement; analyze problem areas and help identify solutions; identify, analyze and make recommendations for additional sources of volume/profit growth.
Consolidate and integrate brand information across functions (e.g., consumer, trade, financial) into meaningful insights about brand performance and potential opportunities and communicate to extended brand team any implications for brand and market strategies.
Identify and analyze growth opportunities for market expansion and portfolio development and assist the team in prioritizing these opportunities and building the business case for these opportunities. This includes the development of line extensions, new products and geographic expansion of existing products.
Conduct analysis that develops, tracks and supports the vision, strategic and financial goals of the brand portfolio. This includes providing thoughtful analytics to influence and support execution, investment and value enhancing strategies for existing portfolio proposals as well as new product introductions.
Lead pricing strategy – track progress, drive toward objectives, identify upside opportunities, analyze significant pricing moves, work with regional and local teams to optimize key market pricing decisions.
Analyze and influence portfolio resource allocation activities including geographic investment and investment mix optimization.
Analyze brand programming for overall marketing effectiveness including recommendations for improvements.
Work with business and finance leadership on ad hoc projects to support the development of brand and commercial priorities by category and/or segment to help influence long term strategy, investment allocation and annual business planning processes
Develop insights through analysis of competitive and B-F brand trends and metrics and through the identification of the drivers of the brands’ financial and marketplace performance. Identify opportunities to improve brand profit through volume growth, pricing & packaging strategies, promotion effectiveness, channel strategies and cost of goods management. Enable good business decision making through the effective communication of these insights.
Work closely and collaboratively with the corporate and regional finance teams to ensure alignment of views on brand performance, new product development strategy and initiatives and the overall approach on portfolio planning and analysis.
Provide analytical support in the development of portfolio strategy, resource allocation recommendations, competitive analysis, pricing strategy and overall business analysis.
Act as an advocate for the adoption of advanced analytics in the organization
Required Experience & Education
Education: College/University (Bachelor's or Equivalent); Economics, Finance, Business or other business-related degree
Experience: 5 or more years related business and/or financial experience (commercial, brand and/or consumer-based analysis).
Demonstrated business acumen
Proactive self – starter with the intellectual curiosity to go looking for relevant questions to be answered
Demonstrated knowledge and expertise in financial modeling and analysis
Demonstrated ability to lead projects with cross-functional teams to meet consensus goals.
Demonstrated oral and written communication skills with ability to discuss financial strategies and translate into actionable plans
Team contributor who puts the success of the group ahead of personal ambitions
Exhibit the intellectual integrity and professional maturity to provide management with objective and impartial analysis
Ability to independently plan and prioritize multiple diverse work projects within the department
Demonstrated ability and knowledge of various software packages, particularly Microsoft Excel, Word, PowerPoint, and SAP.
Preferred Experience & Education:
MBA or other advanced management degreeWorking knowledge of consumer and commercial data resources including Nielsen, SAMII, Spectra, Adview, etc.
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
For more information about the company, please visit http://www.brown-forman.com.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Corporate
Country: United States
Req Type: Exempt