Meaningful Work From Day One

At Brown-Forman, we are proud to offer an opportunity for a Trade Advocacy Manager - Jack Daniel's - Nashville, TN to play a pivotal role in shaping the advocacy landscape for the Jack Daniel’s Family of Brands. This position is designed for a passionate advocate who is ready to educate, engage, and inspire our network of trade partners, consumers, employees, and distributors from day one. Join us, where you will have the chance to work with an iconic brand and make a significant impact from the outset.

What You Can Expect

• Drive advocacy, visibility, and loyalty for Jack Daniel’s within the on-premise and event spaces, creating memorable trial and adoption experiences.

• Elevate the brand's presence and advocacy in the industry, focusing on strategic, must-win markets.

• Seamlessly execute trade-facing activities and consumer engagements, ensuring a cohesive brand experience.

• Represent Jack Daniel’s at major trade shows and events, delivering compelling brand-driven seminars and tastings.

• Spearhead targeted trade outreach in key accounts, while proactively identifying and pursuing new brand opportunities.

• Meet and exceed Key Performance Indicators related to menu placements, trade events, distributor engagements, educational initiatives, and social media impact.

• Participate in and contribute to national cocktail festivals and other brand advocacy projects, including POS materials and cocktail recipe guides.

• Utilize local media opportunities to amplify brand messaging and initiatives.

What You Bring To The Table

• Minimum of 4 years of marketing or sales experience in the spirits or beverage alcohol industry.

• Exceptional communication and relationship-building skills, with the ability to present effectively to audiences of all sizes.

• Deep knowledge of spirits categories with the skill to educate and inform others.

• Proven experience in managing collaborations with external agency partners.

• A track record of developing and executing innovative strategies that contribute to brand growth.

• Willingness to travel at least 50% of the time, including some weekends, to meet the demands of the role.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada Division

Function: Trade Marketing

City: Nashville

State: Tennessee

Country: USA

Req ID: JR-00008092