Quote from Hiring Manager

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position is responsible for the shopper marketing within the On trade and WHS environment.

Meaningful Work From Day One

He/she will be a key member within the organization able to deliver a Trade Marketing Strategy by seeking to understand the shopper/consumer behavior, the category, client and channel dynamics, and deploy a plan that reinforces the power of the brands in the market and turns brand choices into purchase through compelling activities at the point of consumption (on-trade) or point of purchase (WHS/C&C).

This position is a temporary replacement for maternity/parental leave (approximately 3 years).

This is an office/hybrid role 4 days a week in the office.

What You Can Expect

● Leading and developing team of 1 On-Trade Marketing Assistant and 1 external Brand Ambassador.

● Market responsibility: Czechia & Slovakia.

● Channel responsibility: Distribution channel (WHS, C&C) and On-trade (wide & B-F On-trade).

● Strong contribution into both strategic and operational planning process.

○ Participate and contributes in S&I of all brands and on-trade channel.

○ Drives conversions of plans from brand/channel to specific customers in cooperation with KAMs.

○ Key member of S&BP process (“plachta” inputs, onepagers, evaluations, competitor analysis, channel expertise).

● Responsible for the annual set up of the On-Trade and WHS and C&C strategy, in collaboration with Marketing Brand team and Sales:

○ Coordinates with KAM, Area Sales Managers & Brand Marketing.

○ Area of responsibility: Activation, Visibility, Promotion & Advocacy.

● Responsible for the annual set up of the On-Trade plan & WHS and C&C (developing, execution, evaluation, and reporting), according to the strategy:

○ Designing activation, visibility, promotion and advocacy plan physically & digitally for the On trade and coordinates execution of On-trade BDs.

○ Design and implement promotional, activation and visibility plans for the WHS and coordinate with the KAM the promotional calendar.

○ Aligns with all relevant activities with Legal/Compliance team.

○ Coordinates execution of On-trade BDs according to C&C plan.

○ Supports B2B activities like 3rd party motivations, on-trade customer motivation programme etc.

○ Tracking (regularly provides reports on promotion efficiency and progress to plan status).

○ Continuous improvement & communicate action plans accordingly.

○ Leading external agencies on projects, by preparing briefing and having a planning calendar.

○ Collaborates with procurement department on POSM development & optimal warehousing.

○ Stays on top of business/brand performance by channel, analysis available data and information from sales, highlights issues and recommends course corrections.

● Responsible for proposing long-term Event strategy in collaboration with Marketing Brand teams and Sales, and for the annual set up of the Event & Festivals plan according to strategy:

○ Negotiates with Festivals on conditions, prices and execution.

○ Directs external agency for perfect execution (selling points, hostesses, visibility) and set up conditions of cooperation.

○ Oversees and develops approach to local festivals (executed via BDs).

○ Seeks for improvements based on field visits & reports.

● Manage Brand Ambassador and develop together an annual advocacy plan for On-trade channel and coordinates all his B-F activities (e.g. staff trainings, guest bartending, events and festivals, internal training sessions etc.)

● Develop and administrates internal web app B-F MENU in cooperation with external IT agency and create plan for internal and external promotion of the app.

● Responsible for proposal and tracking of A&P and COGS budget of the On Trade, WHS and Events annual plan.

○ Aligns with Finance on correct accounting A&P budget management.

○ Implementation control & budget allocation.

● Collaborates with Marketing, BBI & Sales to get market knowledge and consequently insights.

○ Independently capitalizes information resources such as Retailzoom, Dotykačka etc.

○ Regular monitoring and evaluation of competitor activities.

● Participates in sales meetings & selected brand meetings.

● Regular visit customers in the market.

What You Bring to the Table

● Education: College/University (Bachelors or Equivalent)

● At least 3/4-year work experience with On-Trade channel, Trade Marketing or Marketing.

● Knowledge of On -Trade and Wholesale channel & customers.

● Retailzoom (or other on-trade data) analysis.

● Fluent Czech speaking and writing is mandatory.

● Good English speaking and writing.

● Digital & social media advanced.

● Strong analytical and planning skills.

● Project & budget management.

● Strong Presentations skills.

● MS Office applications.

● IT literate.

What Makes You Unique

● Experience from Spirits & Beverages / or FMCG Company

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Trade Marketing

City: Prague 1

State:

Country: CZE

Req ID: JR-00008579