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Brown-Forman Trade Advocacy Manager - Fords Gin and Diplomatico Rum in Rye Brook, New York

Meaningful Work From Day One

Do you have a mind for marketing? Is brand building a tool in your belt? Do you have serious cocktail credentials? If so, consider applying to be the next Trade Advocacy Manager for the Metro NY/NJ area for Brown-Forman! Join a passionate and well-connected team of knowledgeable industry experts and help build and execute in-market and national advocacy strategies for our Emerging Brands portfolio- this is an opportunity to experience and grow within our industry that does not come by often. Consider applying today to leave your mark on the beverage alcohol industry with some of the best brands on the scene - a job well worth toasting to!

What You Can Expect

The Trade Advocacy Manager assists in developing and is accountable for executing a fully comprehensive advocacy program for select Brown-Forman brands, educating, engaging and inspiring B-F employees, distributor personnel, trade partners and target consumers to serve as our brand advocates.

  • Execute traditional trade-facing activities alongside tightly focused consumer & retail engagements.

  • Service a set of core target accounts in assigned market(s), while additionally staying attentive to new opportunities for brand distribution both in assigned and secondary markets.

  • Act as the face of the brand(s) at all major trade shows (e.g., Bar Convent, Tales of the Cocktail) and local activities. Expected to integrate even further into those trade-facing opportunities through the development of brand-driven seminars/educational tasting opportunities.

  • Deliver against key KPI targets for menu placements, trade happy hours, distributor GSMs, education & training and social media.

  • Engage in key initiatives, including national cocktail festivals, POS & unexpected gestures, advocacy news and side projects (cocktail recipe guides, etc.)

What You Bring to the Table

  • Professional with at least 4 years of marketing and/or sales experience in the spirits/beverage alcohol industry. Bachelor’s degree preferred.

  • Expert communication skills, particularly in relationship building and presenting effectively to all audience sizes.

  • Extensive knowledge and ability to educate others on select spirits categories.

  • Experience in managing and collaborating effectively with outside agency partners.

  • Demonstrated ability to develop and execute innovative “big ideas” that grow brands.

  • Ability and willingness to travel at least 50% of the time, including some weekends.


The range of pay for the role is $135,751 - $165,926 (the base salary will be $108,601 - $132,741 paid semi-monthly; plus the cost of labor allowance equal to 25% of the base salary). NOTE: Base salary range depends on a combination of job-related factors to include candidate skills, experience and internal equity.


The successful candidate must reside in New York City supporting the New York business.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada Division

Function: Marketing

City: Rye Brook

State: New York

Country: USA

Req ID: JR-00007665