CORE FUNCTIONS

Works with the marketing team, and sits on the Marketing Leadership Team (MLT) of the markets whilst being a Key connector to Regional IMC, Global IMC Center of Excellence team & Global IMC teams to achieve excellence in the following areas:

• Manages the day to day activities and execution with BBDO, the Asia Regional Agency.

• Partners with local media agencies to achieve best-in-class media strategy and placement.

• Is the Brown-Forman subject matter expert on Integrated Marketing Communications for the markets.

• Together with the Marketing Managers and brand teams, “Joins the dots” across communication disciplines, including media, social, online video, CRM, search, website, data and analytics, and content.

• Responsible for understanding brand positioning, marketing strategy, and tone of voice to be supported in all marketing communications.

• Works closely with the Global IMC Center of Excellence on implementing the overall Integrated Marketing Communications planning process, including campaign measurement, evaluation and optimisation.

• Works closely with Insights on understanding campaign effectiveness, including brand tracker (where available).

• Content management and optimisation: Implements and, where necessary, adapt global Content Strategy and the Global Content Calendar in collaboration with marketing & sales teams. Supports Brand marketing & critical account sales teams in developing Brand communication and e-commerce plans to deliver on brand strategy.

• Collaboration and Best Practice: Shares learning & best practice on communications initiatives (media & content) across global, market and region. Encourages cross-market communication and sharing. Provides a single connection point with Global IMC CoE and global media and creative agency partners

• Stakeholder management with Key Account & Sales Teams: Understanding how to combine customer needs and e-commerce needs into the overall communications plan and implementation by brand.

• Partners with key stakeholders, including finance and analytics, to understand media investment progress and share of voice/ share of market data.

EXPERIENCE

• +10 years of experience in IMC Marketing

• Significant experience working across the Korean media landscape and strong knowledge of Korean media channels.

• Significant ‘hands-on” media planning and buying experience gained either at client or agency or ideally both.

• Managing communications budgets.

• Extensive Consumer brand experience in this field is a must for this role, ideally in a fast-moving consumer goods or luxury brand company (i.e. not a B2B environment).

• Demonstrated strategic thinking across media, social, online video, CRM, search, website, data and analytics, content and e-commerce.

• Strong understanding of marketing principles and brand growth strategy.

• Evidence of impactful Strategic thinking and complex project management within a communications environment.

• Experience managing media agency teams, including media briefing and significant agency projects.

SKILLS

• Communication: Must have excellent verbal and written communication style to communicate with all levels of management.

• Collaborative: In many cases, this role will be about influencing non-direct reports. Collaboration and trust are key qualities to maximise the impact of this role.

• Planning & Strategic Thinking: This role will require someone who can think strategically and manage the team's complex and multi-stage projects across brands and functions. Excellent project management and team management skills are a must.

• Creativity & Rigor: This role demands creative thinking and continually pushing to “test and learn” to improve performance. As well as a creative mindset, this must be backed by rigour to set metrics, evaluate performance and share learning across Brown-Forman.

• Passion for Diversity and Inclusion: Can work across different levels and nationalities. Respects all differences and treat colleagues with respect.

Preferred Experience & Education:

Certifications: Broad-based business education such as Business Degree or MBA.

Experience: Ideally, the candidate will have a combination of client and agency experience or extensive experience in client management on the agency side.

A career track that has included brand management, insights or another core marketing discipline in addition to media or communications would be a strong plus.

Experience in working with media and creative agencies.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Seoul

State:

Country: KOR

Req ID: JR-00005999