Brown-Forman Trade Marketing Specialist - Greater China in Shanghai, China
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey family of brands, Super Premium American Whiskey Woodford Reserve, Super Premium Single Malt Scotches Ben Riach, and The Glendronach, as well as Finlandia Vodka, Herradura and El Jimador tequilas, Chambord liqueur, among others. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide.
Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities.
The Brown-Forman (B-F) China business is a key priority growth country, with very ambitious volume and value growth and will remain a strong focus from global leadership.
Meaningful work from day one
This is a newly created and crucial role within the BF China team. You will be responsible for leveraging brand plans into executable channel & customer plans. The role will work across the portfolio of brands from Jack Daniels Family of Brands to the Super Premium portfolio; and will be responsible for Trade Marketing activity across all channels from Off Premise, On Premise and E-Commerce. You will work closely with internal Marketing teams and Sales teams, as well as external distributor partners and agencies to ensure excellence in execution.
What you can expect
Marketing & Sales Integration
Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plans
Identify key customer & channel opportunities to build brand awareness
Develop customer promotions & evaluate post campaign performance
Manage & coordinate merchandising material and provision for sales/planning team implementation
Assist in Customer review & new listing presentations including planogram & visibility business cases
Build strong working relationships with the Commercial teams, distribution partners and promotional agencies.
Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities
Gather on ground competitive intelligence & oversee tracking of physical availability measures
Attend Marketing/ Sales & Distributor meetings where necessary to ensure key actions are followed up in a timely manner
Project & Financial Management
Manage BTL agency deliverables within specific budget
Responsible for BTL & Trade Marketing budget across all brand portfolios and channels
Manage POS development, logistics & ensure implementation standards at store level
Plan, develop and maintain reports on projects, trade promotions & promotional material inventory
Coordination of any frequent/ad-hoc requests
Marketing or business related tertiary qualification
Minimum 3 years’ experience in consumer/trade marketing, sales, merchandising role
Experience managing multiple projects and promotions
Experience working with cross-functional teams and channels
Fluent in Mandarin
Fluent in business English, verbal & written(Intermediate)
What you can add to the team
Project management experience
Effective team contributor
Attention to detail
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
Req ID: JR-00002079