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Brown-Forman Trade Marketing Specialist METS in Singapore, Singapore

Our Company

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands which are supported by over 4,700 employees and sold in more than 165 countries worldwide.

Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. Our region is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities, with our regional Head office based in Singapore.

From a portfolio perspective, the Asia region is largely led by our flagship Jack Daniel’s Tennessee Whiskey, presenting a large opportunity for our Super Premium portfolio of American Whiskeys and Single Malt Scotches.

Meaningful work from day one

Working closely with our Regional Marketing Manager, you will lead end to end marketing execution and A&P budget management for the Singapore and Malaysia markets. You will gain exposure to strategic planning and brand initiatives, and deliver excellence in execution and manage agency / distributor stakeholders.

You will also be responsible for PR, event management and coordination for both Trade and consumer related activities.

What you will experience

  • Implement the channel strategies in the core channels (On & Off-Trade) and E-commerce

  • Plan and execute brand activation calendar across all channels while maintaining consistent and high executional quality

  • Collate data for evaluation & analysis of marketing led activations & derive insights for improvement to the strategic framework

  • Partners closely with Brand Ambassadors to drive advocacy across key markets with measurable KPIs

  • Assist the Commercial team in tracking channel segmentation by account, to establish and track performance of visibility at the point of purchase

  • Build effective and lasting working relationships representing our brands with trade partners

  • Assist in the forecasting for new product development, product limited editions and exclusives

  • Assist in distributor management and regularly coordinate with distributors’ Sales & Marketing team

  • Plan, develop and maintain reports on projects, trade promotions & promotional material inventory

  • Contribute to Country/Brand plans and monthly and quarterly business reviews

  • Maintain budget tracking with adherence to Finance guidelines, and support relevant invoice processing

  • Coordination of any frequent/ad-hoc requests

Your profile

  • At least 4 years experience with the On & Off-Trade channel marketing experience in the Alcohol Beverage, FMCG, or Luxury sector

  • Local market knowledge is essential

  • Experience working on E-commerce and digital marketing

  • Experience working with cross-functional teams and channels

  • Track record of cultivating strong relationships with key external & internal partners

  • Strong skills in managing multiple projects and promotions

  • Excellent command of English and Mandarin language

What you can add to the team

We are seeking a creative, motivated individual, with a high level of commercial acumen and activation knowledge. You will require strong presentation and interpersonal skills, and outstanding project / time management. You will be a team contributor and be available for flexible working hours.

Who we are

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.

Disclaimer:

Due to the current health crisis related to COVID-19 and the escalating visa/travel restrictions in place, we're currently unable to extend offers to anyone who cannot work from Singapore due to lockdown visa/travel restrictions, or other restrictive measures until further notice. Consequently, we will be prioritizing candidates who can start in this location by set date as expected. We're keeping the situation under review and would adjust our position should the restrictive measures be removed later on.

#LI-KS1

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Singapore

State:

Country: SGP

Req ID: JR-00002049

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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