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Brown-Forman Marketing Manager - Super Premium in Sydney, Australia

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Meaningful Work From Day One

Fantastic opportunity to establish and lead the strategic marketing plans for our Super Premium brands.

This new position will play a pivotal role in building the next leading brand in our portfolio. You will facilitate, collaborate and take stakeholders throughout the organisation “on the journey” for programs and strategic initiatives.

What you will experience


  • Active member of the ANZPI Marketing Leadership team,

  • Develop and manage robust working relationships with internal and external stakeholders

  • Lead the knowledge of brand assets and its relevance to the local market

  • Leverage global capability framework to strengthen the Marketing Capabilities within the Super Premium team

Brand and Innovation Strategy

  • Lead the development and approval of annual and three year brand plans, across the allotted portfolio.

  • Liaise with local, regional and global brand executives to ensure that brand plans adhere to local & global strategy

  • Devise and manage brand objectives, strategies and promotional programs in line with local & global brand strategies

  • Lead the briefing, development and approval process for any local creative or global creative adaptations

  • Lead the approval process and implementation of key brand programs through the line

  • Partner with our Shopper Marketing teams to ensure brand programs and are fully integrated through the line and communicated to the field sales teams

  • Liaise with our media partners to build & implement our media strategy and plans

  • Oversee negotiations for any sponsorship proposals and agreements

Commercial management

  • Oversee and manage the varying brand’s P&L’s, ensuring delivery of budgets

  • Spend time in the trade to understand implementation of all marketing promotional activities

  • Liaise with sales staff on the execution of marketing plans in the field

  • Conduct full marketing evaluations and make recommendations for any changes that might benefit the brand

  • Monitor brand performance against sales forecasts and determine corrective action where needed

  • Work with the Portfolio Planning and Insights team to measure and review all relevant research data information into development of brand building activities

Your Profile

  • Minimum 7 years marketing experience in FMCG industry with experience and operational responsibility in ATL and BTL

  • Proven track record in driving overall communication plans including TTL activities

  • Previous experience in management / leadership role and passion for developing teams

  • Understanding of premium brands, or prior experience working on premium campaigns

  • Strong commercial background and mindset

  • Excellent analytical and conceptual skills - previous success in translating insights into new ideas and strategies and recommending changes fit for growth

  • Ambassador mindset and strong passion for brands

  • High level interpersonal and influential skills

  • Excellent collaborator and ability to develop robust working relationships with all stakeholders

Experience in trade marketing or consumer insights / commercial roles is advantageous. Liquor industry knowledge/experience and exposure within multinational companies is also highly regarded.

Enriching life, Enriching careers

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Sydney

State: New South Wales

Country: AUS

Req ID: JR-00002542