Brown-Forman Insights Analyst in Tokyo, Japan
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey family of brands, Super Premium American Whiskey Woodford Reserve, Super Premium Single Malt Scotches Ben Riach, and The Glendronach, as well as Finlandia Vodka, Herradura and El Jimador tequilas, Chambord liqueur, among others. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide.
Brown-Forman Asia is one of the operational units of the Brown-Froman International division. Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. With Japan and China as key markets, B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities. From a portfolio perspective, Asia is largely led by our flagship Jack Daniel’s Tennessee Whiskey, presenting a large opportunity for our Super Premium portfolio of American Whiskeys and Single Malt Scotches.
The Insights Analyst is a newly created role within the BF Japan team - reporting into the Marketing Manager; with functional reporting to the Insights Manager Asia. The Insights Analysis plays a crucial role in unlocking actionable insights across multiple data points for Strategic Planning, Brand Building and Customer/ Channel plan development.
The role will work across the portfolio of brands from Jack Daniels Family of Brands to the Super Premium portfolio; and will be responsible for setting up, tracking and evaluating Brand Tracking Measures, Market Share data, Scan data, Campaign Performance, Social listening, Shopper/ Retail Reports as well as strategic research projects.
- Insights Development & Data Analysis
Implement foundations for all Brand & Business tracking measures with timely deliverables of data
Collate all data points to analyse, understand correlations/ synergies & draw insights with key actions
Present & share insights on recurring basis with key stakeholders; local LT & Regional Insights Manager
Lead Strategic Planning Process pre-work for situational analysis & SWOT in close collaboration with Marketing Manager and Regional Insights Manager
Lead additional local strategic research projects - from crafting brief through to aligning on questionnaire and delivery of debrief & data
Responsible for further deep dive into key strategic areas for stakeholder presentations e.g. industry insights, competitor activity, key trends
Proactive development of new research/ proxy measure methodology for faster, more efficient and timely understanding of category, consumers and channels
Research & data supplier management - within budget and to timeline
- Capability Building
Become advocate for Brown Forman Ways of Brand Building and align findings and insights to the BGF
Coach and build capability across the organization; Marketing, Commercial & Distributor Partner on research KPIs, insights and implications
Develop simple tools for cross functional teams and Distributor Partners to mine for insights at all touchpoints
Required Experience & Education:
Min 5yrs experience in Market Research/ Client-side insights role
Digital experience with social listening and mining the digital space for insights
Excellent traditional qualitative & quantitative research analytical skills
Excellent written & oral English language skills
Comfort in dealing with ambiguity and being resourceful in solving challenges
Confident presentation skills and ability to rationalise recommendations
Strong project & time management skills
Education: College/University (Bachelors or Equivalent)
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
Req ID: JR-00004614