Quote from Hiring Manager

"This is an entry-level or intermediate role into the Brown-Forman Integrated Marketing Group and provides exposure to the core communications areas of media planning, social, on-line video, CRM, search, website, data and analytics, content and e-commerce. Supported by a strong capabilities program this is an ideal opportunity to learn these disciplines and gain “hands on” project experience in these areas."

Meaningful Work From Day One

Brown-Forman is one of the leading international spirits companies, with a portfolio of premium and super-premium spirits brands, such as Jack Daniel’s, Woodford Reserve, The GlenDronach, Benriach, Glenglassaugh, Herradura, el Jimador, Chambord, Gin Mare, and Diplomático Rum. Brown-Forman started its own distribution in Japan in April 2024 and has been appointed the exclusive distributor for William Grant & Sons (WG&S) full portfolio in Japan, effective January 1, 2025. WG&S portfolio includes Glenfiddich, The Balvenie, Monkey Shoulder, Grant’s, Tullamore Dew, and Hendrick’s Gin.

This role works closely with the IMC Manager and the Scotch Brand teams to develop and execute an integrated marketing communications plan for each brand in collaboration with other internal stakeholders and external agency partners.

With the supports of IMC manager, IMC specialist leads and drives:

• Co-developing and implementing IMC & PR plans for each scotch brand according to the brand plans

• Project management of the IMC & PR initiatives

• Communications content management and optimization on paid/owned/earned media

• Effective and efficient practices by implementing the IMC global guidelines and measurement framework of performance

• Data-driven analysis and evaluation from media reports and other available data via the tools the global Center of Excellence(CoE) provided

What You Can Expect

Supports and influences strategic IMC & PR planning:

• Collaborate closely with the IMC Manager and Scotch Brand teams as a strategic thought partner

• Develop IMC & PR plans in line with the brand plans with internal stakeholders

Leads IMC & PR plan implementation and project management:

• Drive the execution planning for scotch brand media campaign, PR and social activation, and the implementation

• Campaign and program execution, weekly report tracking, analysis and optimization

• Manage implementation of IMC global tools and guidelines such as media principles & playbook, test & learn planning and new measurement framework of campaign evaluation

• Analyze and evaluate the performance of executions to learn for future planning with supporting documentation

Communications Content Management:

• Become a guardian in operational management of every communications content to enhance the overall quality, consistency and performance

• Identify any gaps in the global and local assets and work with the local marketing and sales teams to close gaps at market level

• Work with creative, media and PR agencies and the local brand, trade marketing and advocacy teams to develop the brand's social content for advertising and organic posts and supervise the operational executions

• Incorporate creative testing & content optimisation (versioning) as part of the creative development process

• Maintain the e-commerce digital shelf and the brand site for content updates

• Subject communication contents to the legal and compliance review and ensure the clearance is completed prior to go-live

Data Analysis to Increase Effectiveness & Efficiency of IMC:

• Be familiar with the global IMC measurement framework and the operation system to integrate into the current ways of working with the agencies

• Lead analysis from the dashboards & data to understand how brand content is being used and where IMC $ are being invested

• Identify & lead (with CoE /agency support) upfront opportunities for deploying content optimization across campaigns based on key questions or hypothesis

• Build “test and learn” plan across the portfolio to continually improve our understanding of the best channel and content to drive the best results relative to brand strategy & campaign objectives

• Utilize the global CoE tools and metrics such as social listening, search metrics and competitive data to analyze data and find crucial insights

• Monitor and analyzes category & competitive dynamics; media, PR and social activities and its effectiveness to course correct and improve strategies & plans

• Prepare regular IMC performance report and facilitate the review meetings, and support documentation of wider marketing situation analysis in quarterly basis

What You Bring to the Table

• 3+ years of experience in marketing communications

• Experience at client and/or agency side in PR & digital marketing

• Demonstrated multiple projects and IMC project management skills

• Advanced MS Word, PowerPoint and Excel skills

• Excellent command of English and Japanese

• Strong verbal and written communication style to communicate with all levels of management

• Ability to influence non-direct reports and working with different functional teams in the market and globally

• Ability to respond quickly to day-to-day campaign performance to optimize for the best result

• Analytical Skills: working with data and analytics tools

• Innovative and resourceful: digital savvy with the ability to find quick and clever ways to overcome difficulties

What Makes You Unique

• Experience marketing for FMCG, luxury goods, beverages, or emotional lifestyle/image brands; prior experience with premium & super-premium international spirits

• PR and/or eCommerce expert

• Passion for the brands and appreciation of craftsmanship and understanding of brand storytelling

• Forward thinking and entrepreneurial mindset

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

About William Grant & Sons

William Grant & Sons is an independent, innovative, family-owned distiller and distributor headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including Glenfiddich, The Balvenie, Monkey Shoulder, and Grant's, as well as other iconic spirits brands such as Hendrick's Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, and Drambuie Scotch Liqueur.

William Grant & Sons (WG&S) is one of the leading international spirits companies, with a portfolio of premium and super-premium spirits brands, such as Glenfiddich, The Balvenie, Monkey Shoulder, Grant’s, Tullamore Dew, and Hendrick’s Gin. Brown-Forman has been appointed the exclusive distributor for WG&S’s full portfolio in Japan, effective January 1, 2025.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Marketing - IMC

City: Tokyo

State:

Country: JPN

Req ID: JR-00008183