Quote from Hiring Manager

"The Trade Marketing Specialist is responsible for all development and implementation of On and Off Trades’ Marketing activities and promotion primarily for the William Grant & Sons’ full portfolio.

The role is responsible for the development and execution of Integrated Marketing Channel/Customer plans in close collaboration with Brand & Insights, Sales, primarily with On & Off-trade teams. The role is responsible for excellence in execution in the channel making sure that all activation programs are fitting brand objectives, are relevant for the channel, delivered on time, respecting the budget."

Meaningful Work From Day One

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey family of brands, Super Premium American Whiskey Woodford Reserve, Super Premium Single Malt Scotches Ben Riach, and The Glendronach, as well as Herradura and El Jimador tequilas, Chambord liqueur, among others. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide.

Moreover, Brown-Forman has been appointed the exclusive distributor for William Grant &Sons’ full portfolio in Japan, effective January 1, 2025. William Grant & Sons (WG&S) is one of the leading international spirits companies, with a portfolio of premium and super-premium spirits brands, such as Glenfiddich, The Balvenie, Monkey Shoulder, Grant’s, Tullamore Dew, and Hendrick’s Gin.

What You Can Expect

Strategy & business development

• Inputs into the situation analysis of customer, business issues and opportunities across William Grant & Sons portfolio to inform the customer and channel activation strategies & plans to unlock volume and value growth

• Provide relevant insights on channel developments which would feed to correct channel segmentation & prioritization and efficient resource allocation. Partner with the Sales team to identify key focus geographies to ensure proper resource allocation

• Leads the creation of optimal portfolio per segment/Key customer aligned with portfolio strategy and providing maximized value

• Provide Picture of Success and Best-in-class visibilities recommendations to the Trade Marketing Manager for key customers in the regions in cooperation with Brand and Commercial teams and based on available guideline by channel; follows executions in the field

• Develop and expand On & Off-trade channels by providing the appropriate Sales tools and POSM

Leadership and Drive

• Contribute to brand, channel and customer strategies

• Lead with the Sales Team turning the “selling stories” into sales tools to effectively present brands, products and the marketing initiatives to their customers

• Oversee preparation and execution of Activity Calendar for all On & Off-Trade channels covering key selling periods identified in Brand Plans to maximize effectiveness

Brand Activation

• Oversee execution of key marketing platforms/initiatives

• Promotional activities recommendation and evaluation per channel/client

• Ensure proper execution of promo guidelines delivered by marketing team

POSM & in-store promotion for On & Off-Trade

• Management of development and distribution of POSM materials for brand platforms based on the communication guidelines delivered by Brand Manager

• Management and development of merchandising standards for all POSM

• Management and development of Tailor-Made actions in cooperation with Brand Marketing and Sales Team

• Ensure proper execution of promo guidelines delivered by marketing team

Measurement & KPIs for On & Off-Trade

• Track and report progress on listings and distribution building activities for all products

• Intermediary evaluations of promotions using sell-in, sell-out data and qualitative feedback from colleagues

• Drive deep shopper understanding as a base for all decisions made

• Regular market visits monitor WG&S and competitors’ activities in-store

Budget Management

• Budget management of related spending to keep them within approved budget frames

• Represent Trade Marketing function throughout Brand Planning process and whenever any ad-hoc reporting is required

• Look for opportunities to optimize cost of POS purchase and logistics

What You Bring to the Table

• Minimum 5 years of relevant experience in sales, marketing or retail environment

• Solid Food and Beverage, Alcohol products (FMCG) experience and business acumen

• Intermediate in English, writing business level, speaking can be intermediate level

• Agency/Vendor management experiences

• Sales Promotion execution and management

What Makes You Unique

• Preferred skills: On-trade/On-Premise experience

• Project Management skills and experience

• Collaboration skills: working with cross function and influencing non-direct reports and working with different functional teams in the market and globally

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

About William Grant & Sons

William Grant & Sons is an independent, innovative, family-owned distiller and distributor headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including Glenfiddich, The Balvenie, Monkey Shoulder, and Grant's, as well as other iconic spirits brands such as Hendrick's Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, and Drambuie Scotch Liqueur.

William Grant & Sons (WG&S) is one of the leading international spirits companies, with a portfolio of premium and super-premium spirits brands, such as Glenfiddich, The Balvenie, Monkey Shoulder, Grant’s, Tullamore Dew, and Hendrick’s Gin. Brown-Forman has been appointed the exclusive distributor for WG&S’s full portfolio in Japan, effective January 1, 2025.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Trade Marketing

City: Tokyo

State:

Country: JPN

Req ID: JR-00008184