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Brown-Forman HoReCa Coordinator in Warsaw, Poland

HoReCa Coordinator plays a leading role in increasing foodservice coverage and branding activities and is responsible for the level of KPIs (distribution, brand awareness, visibility) for Brown-Forman brands for the channel On-Trade in Poland and deals with distribution, product availability and training for subordinates.

What’s It Like To Work Here?

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table .

Meaningful Work From Day One

  • Creating a long-term distribution and sales strategy based on the knowledge of the HoReCa market, trends and competition.

  • Implementation of the set goals in terms of the chosen strategy in the assigned region and Poland.

  • Continuous monitoring of the market, competitors' activities, emerging trends and identifying opportunities and threats for the company's operations in a given region.

  • Managing the regional advertising and promotional budget and ensuring that all activities are in line with marketing plans for individual brands and bring maximum return on investment in terms of visibility and sales.

  • National implementation and evaluation of the effects of promotional activities developed by the marketing department or individual activities addressed to a given group of customers.

  • Implementation of the strategy of regular trade visits for the region in accordance with the work plan.

  • Building relationships as well as care for maintaining positive business relationships with network and individual customers.

  • Ensuring high quality standards in customer service.

  • Continuous development of the base of potential network customers - orientation in the market, acquiring new ones

  • Coordination of projects and implementation of programs to deepen knowledge about the brands offered among customers, business partners and sales representatives.

  • Implementation of contract policy and control of operating costs related to the subordinate region/customers.

  • Cooperation with the marketing, finance and logistics departments and responding to the needs of the management board of the Brown Forman office in Poland.

  • Cooperation with RSM and the entire team of OT representatives - maintaining contact with persons responsible for cooperation with hotels and chain stores in a given commercial area.

  • Cooperation with the OFT field sales staff - maintaining contact with persons responsible for wholesale cooperation in a given commercial area.

  • Supervising projects carried out by external companies (advertising and technical agencies)

  • Production of POSM / Branding materials under the supervision of OTM and marketing.

  • Preparation and delivery of required reports.

  • Readiness to work in flexible hours.

More About the Role

  • HoReCa market management / strategy preparation for hotel chains and individual clients / planning - for the entire country - 35%

  • Budget management (Net Sales / A&P)

  • SWOT analysis for the region + strategy and action recommendations

  • participation in projects implemented with marketing and OTM

  • Management of the nationwide market of hotel and catering chains - 65%

  • Preparation of a strategy for operation in hotel and catering chains

  • Identifying the most important hotel and catering customers in Poland

  • Maintaining business contacts with buyers of catering chains

  • Maintaining business contacts with 4 and 5 star hotels in the subordinate area of ​​the Mazowieckie / Warmińsko-Mazurskie Voivodeship and selected 4 and 5 star hotels throughout Poland

We Are Looking For People With

  • Higher education

  • 4 years of experience in direct cooperation with clients on the FMCG market

  • Experience in working on the FMCG/On-Trade/HORECA market.

  • Knowledge of sales techniques and negotiation skills

  • Analytical thinking, openness and goal orientation

What You Can Add to the Recipe:

  • Master's degree in management

  • At least 4 years of sales experience on the FMCG market - preferred in the OT segment

  • 2 years of experience in managing teams

  • Proficiency in English, both verbal and written

  • Computer literacy (MS Office package - Power Point, Excel, Word)

  • Drivers licence – category B



  • Be persuasive in your communication

  • Build productive relationships and partnerships

  • Influence others


  • Have a business analytics mindset

  • Take into account a long-term perspective

  • Have a good level of self-esteem


  • Take responsibility and make decisions


  • Lead people

  • Pursue results daily


  • Developing business values

  • Negotiating

  • Planning and organizing

  • Selecting appropriate motivation

  • Project management

  • Listening to others

Nothing Better in the Market:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Warsaw


Country: POL

Req ID: JR-00005692